Business Model Design Using Lean Canvas-Based on Culinary and Crafts Startup at Super Priority Tourism Destinations in North Minahasa District

Abstract

This study aimed to determine the applicationof LeanCanvas to the development of Culinary andGift & Souvenir SMEs in Likupang as a super priority tourism destination in North Minahasa regency. A startup is an organization designed to find new business models to earn big profits. According to forbes.com, there are 90 % startups failed in their business due to many reasons suchas failure in predicting market needs, internal conflicts, running out of funds, team disharmony and poor corporate patterns. A startup is an organization designed to create a product or service under uncertain conditions. Successful startups do not come from successful predecessors but canbe learned and can be taught. The purpose of this study was to design a lean canvas business modelthat is suitable for SMEs in North Minahasa Regency then determine the Canvas Business modelmap for Culinary SMEs and Souvenir SMEs after that explain the use of the Canvas Business Model for Culinary SMEs and Souvenir SMEs. Culinary SMEs and Souvenir SMEs as one of thepioneers in the food and beverages as well as souvenirs and giveaways offer convenience and provide marketing that has been provided by using Lean Canvas in determining ideas and documentation in stepping and deciding the target market so that it will make SMEs and also customers from these SMEs will get a lot of convenience and save more costs. The application ofbusiness models such as Business Model Canvas and Lean Canvas in startups Culinary SMEs andSouvenir SMEs aims to represent the operation of company and it can illustrate the relationship from technology developers that can generate economic value. Lean Canvas is more problemfocused and as a tool for simplifying and documenting business models and measuring progress in the business.