THE INFLUENCE OF PRODUCT QUALITY, ADVERTISING ATTRACTION ON THE BUYING INTEREST OF SAMSUNG SMARTPHONE CONSUMERS (Case Study on University of Gorontalo Students)

Abstract

The development of the modern world and today's globalization of a need for communication is very important for all circles of society. According to its current development, our needs have arrived at communication tools that are practical and mobile. This need has an impact on increasing demand for various types of communication tools which results in more and more competition in the business world in the field of communication. This can be seen from the many manufacturers of communication equipment products such as mobile phones that offer various types of new products with different innovations from previous products, where the products produced provide convenience for consumers in communicating. From that on, the business world of communication products is competing to be able to attract interest in the community and decide to buy and use its products. This is also a step or way for a company to provide satisfaction to their consumers who have used certain types of cellphone or smartphone products before