CHALLENGES AND OPPORTUNITIES OF FINANCIAL SERVICES PROVIDED BY NEOBANKS

Abstract

The rapid evolution of digital technologies has fundamentally transformed the global financial sector, giving rise to a new generation of institutions known as neobanks. These banks operate entirely through digital platforms without physical branches, providing customers with fast, affordable, and user-oriented financial services. By integrating advanced tools such as artificial intelligence, blockchain, cloud computing, and big data analytics, neobanks offer personalized products that meet the growing demand for digital convenience and accessibility.