Niche Marketing and Customer Stability: A Contemporary Conceptual Framework

Авторы

  • Baqer Khudair Al-Hadrawi Al-Furat Al-Awsat Technical University, Iraq
  • Dergham Naaman Al-Karaawi Al-Furat Al-Awsat Technical University, Iraq

Ключевые слова:

Niche Marketing, Customer Stability, Contemporary Conceptual Framework

Аннотация

Niche marketing is considered a contemporary strategic approach that focuses on targeting a specific segment of customers in order to meet their particular needs with precision and effectiveness. This type of marketing relies on providing tailored solutions that enhance the efficiency and impact of marketing campaigns. Accordingly, this chapter presents the cognitive frameworks of niche marketing and examines their role in achieving commercial success within competitive market environments.

Загрузки

Опубликован

2026-05-24

Выпуск

№ 34 (2026): Monographs

Раздел

Monograph

Лицензия

Лицензия Creative Commons

Это произведение доступно по лицензии Creative Commons «Attribution-NonCommercial» («Атрибуция — Некоммерческое использование») 4.0 Всемирная.

Как цитировать

Niche Marketing and Customer Stability: A Contemporary Conceptual Framework. (2026). Novateur Publications, 34, 1-82. https://novateurpublication.org/index.php/np/article/view/400