Fostering Entrepreneurial Creativity: A Multimodal Module Approach for Digital Business Creation in Higher Education

Abstract

Entrepreneurship education in higher education is increasingly expected to move beyond intention formation and help students generate, validate, and communicate viable digital business ideas. However, many entrepreneurship courses still rely on lecture-dominant delivery, fragmented assignments, and assessments that privilege conceptual recall over creative venture development. This article argues that entrepreneurial creativity can be strengthened through a multimodal module approach that integrates verbal, visual, auditory, collaborative, and digital modes into the process of digital business creation. Drawing on literature on creativity, multimedia learning, multimodality, entrepreneurship education, project-based learning, and digital entrepreneurship, this conceptual article synthesizes key insights and proposes a pedagogical framework for higher education. The discussion highlights four main arguments. First, entrepreneurial creativity should be treated as a learnable educational outcome rather than a rare personal trait. Second, multimodal learning environments support richer opportunity recognition, customer understanding, idea articulation, and prototype communication. Third, a module-based design can scaffold students from problem exploration to digital product validation through integrated activities such as visual mapping, short-form content creation, pitch recording, business model design, and reflective iteration. Fourth, authentic assessment is required to capture creative growth, not only through written tests but also through prototypes, portfolios, peer feedback, and market-based evidence. The article concludes that a multimodal module approach provides a coherent pathway for linking creativity, pedagogy, and digital venture practice in higher education. It offers practical implications for curriculum design, lecturer facilitation, and assessment reform in contemporary entrepreneurship education.